[Download] "Gender Differences in Perceived Gratifications Obtained Through Electronic Mail (Report)" by Quarterly Review of Distance Education # eBook PDF Kindle ePub Free
eBook details
- Title: Gender Differences in Perceived Gratifications Obtained Through Electronic Mail (Report)
- Author : Quarterly Review of Distance Education
- Release Date : January 22, 2010
- Genre: Education,Books,Professional & Technical,
- Pages : * pages
- Size : 192 KB
Description
INTRODUCTION Computer-mediated communication researchers have devoted tremendous scholastic activity over the last 35 years to understand the cognitive and interpersonal justifications for electronic mail use. One specific area of investigation has centered upon the positive perceived consequences achieved through electronic mail interaction. However, there are no measures for researchers to compare or evaluate electronic mail gratifications. Equally, the literature holds very little data concerning the role that gender may play in achieving electronic mail gratifications. The present report addresses these issues by scaling electronic mail gratifications and assessing whether gender poses any significant influence.
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